Don't just manage abuse, end it.

Frontline was founded with a clear Mission: To create a world where those who work with victims of Intimate Partner Violence have the best and up to date digital tools at their fingertips.  We’ve built a team who wish to leverage their skills and personal experiences to reach this goal.

our mission

We are working to get the best tools in to the right hands.

Those who work most closely with victims of violence should have a stake in today. Those who work most closely with victims of violence should have a stake in today's atechnological advancements.And we can help.Those who work most closely with victims of violence should have a stake in today's atechnological advancements.And we can help.

Meet the team

The people behind our journey.
Ba-Linh Le
Co-founder

I lead Frontline's product offering. As Frontlines Chief Data Officer, I oversee developing an AI-powered domestic abuse risk assessment that is robust, valid and ethical. This includes the development of the AI, the digital interface and the training for the product. With experience as a project manager and data scientist in both the public and private sectors working for government institutions, NGOs and companies, I bring a unique blend of analytical expertise and practical insights to her role. I co-founded Frontline to advance the field of domestic abuse. More specifically, I am passionate about researching and developing tools that are evidence based, state of the art and effective in identifying and supporting victims of domestic abuse. As a social data scientist, my main interest lies in translating complex data into actionable insights to foster innovation and drive positive change. To help make sense of the data and understand the practical application of the tool, I am also supported by a (patient) husband who also happens to be a police officer. In my free time, I volunteer, eat good food and exercise (something Babatunde should do more of!). I am also a huge fan of Dungeons and Dragons.

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Ba-Linh Le
Co-founder
Babatunde Williams
Co-founder

At Frontline, I focus on the administrative elements of the organisation such as relationship building, fundraising and marketing. However, considering my work history I also support with the product build out. I have worked across the counter-violence sphere in a variety of geographies. This has ranged from supporting victims of child abuse in Central London all the way to working in counter-extremism/terrorism in Southeast Asia and the Middle East. I use my subject matter expertise and personal experience to support the team in bringing Lizzie to life. My time in counterterrorism drove me to create Frontline when I realised the disparity in the quality of tools that those who work to reduce household violence have vs those who work to prevent terrorism. Personally, seeing as household violence is significantly more common and has a greater social impact, I am determined to see this sector have advanced tools like Lizzie.

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Babatunde Williams
Co-founder
Adam Grey
CTO

Adam is a Cambridge graduate with 12 years of experience in data driven technology in both Europe and MENA. His focus areas have been in behavioural marketing (Havas Group, Coty WW), prop-tech (Property Finder Group), media (Simon Sinek) and GovTech in the regulated financial services space.

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Adam Grey
CTO
Joy Lucas
Data Analyst

I joined Frontline as a Data Analyst Intern because I wanted to be part of a dynamic and fast-paced startup world, working on solutions for sticky problems of determining the risk of domestic abuse based on just a few key survey questions. I work on innovative projects that leverage novel applications of machine learning and statistics to representative social data, leading to models that are competitive with the state-of-the-art. My role allows me to not only enhance my technical skills in areas such as predictive modeling and data visualization, but also to get a sense of how to communicate a product to possible clients. After my internship at Frontline, I will be start a new role as a research assistant at the Max-Planck Institute for Infectious Diseases, Berlin. There, I will be focusing on developing machine learning models for analyzing microscopy imagery, which is crucial in identifying the shapes and textures of healthy and infected cells. This position matches the intersection of my interests in biology and machine learning research, and I look forward to contributing to advancements in this field.

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Joy Lucas
Data Analyst
Samuel Peters
Sales & Analysis

Sam is a junior data analyst with private and non-profit sector experience. At Frontline he focuses on the differences between risk assessment tools, researching the most effective times and cohorts upon which to deploy them.

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Samuel Peters
Sales & Analysis
Lena Kaehler
Sales Intern

My role at Frontline encompasses two areas of research as well as partnerships. I conduct desk research in to alternative risk assessments so that we can better understand how we can improve our offering. This part of my day to day working focuses on examining the academic literature on how effective risk assessments are for the prevention of domestic violence. Additionally, I am involved in managing partnerships and sales with charitable and social organisations. A key part of Frontline's ethos is that social and charitable organisations should have Lizzie for free. I work to establish close relationships with social organizations that are victim facing in the field of domestic abuse. Coming from a social sciences background, it is important to me to not only theoretically identify the causes and consequences of domestic violence but also to actively work towards preventing this injustice in our society. I am a cycling obsessive so when I am not at Frontline, you won't find me without my bike. My ambition for my internship is to get Babatunde to get a bike.

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Lena Kaehler
Sales Intern
Sabina Firtala
AI product development

I work on Frontline’s AI product development. I’m involved in all aspects of model development, from data wrangling and visualization to statistical tests, model training and validation. Ensuring data quality and appropriate implementation of modelling techniques is my main focus as it ultimately underlies our product effectiveness in real-life settings. As a freelance data analyst, I take on challenging projects for mission-driven companies, being especially interested in social impact, healthcare, and accessibility. My background in Natural Sciences is the cornerstone of my research and analytical skills, whereas my work in finance and SaaS companies equipped me with a pragmatical approach to analysis. As much as I love coding and statistics, I’ve constantly been teaching alongside my technical work or taken on client-facing and mentoring responsibilities in previous positions. In my free time, I like learning, dancing tango, and kickboxing. My ambition is to get everyone at Frontline join a sparring session seeing as I already have enough mouthguards for double our team size.

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Sabina Firtala
AI product development

Our trusted advisors

We have assembled a group of experts in the field of domestic violence who contribute their expertise in shaping and guiding our strategic initiatives.

Frontline Labs

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Scientific Advisory Council
Abigail Branford
Academic

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Abigail Branford
Academic
Ana Logrado
Medical Researcher

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Ana Logrado
Medical Researcher
Ben Deaner
Academic

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Ben Deaner
Academic
Carolyn Look
Journalist

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Carolyn Look
Journalist
Cynthia Fischer
Medical Researcher

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Cynthia Fischer
Medical Researcher
Enrico Bortoletto
Academic

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Enrico Bortoletto
Academic
LucyTrafford
Academic

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LucyTrafford
Academic
Rongqin Yu
Academic

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Rongqin Yu
Academic
strategic council
Adelheid Feilcke
Journalist
Carole Stone
Founder
Oliver Rieger
AI Expert
Sofia Benito
Political Adviser
Ursula Sautter
Deputy Mayor Of Bonn

See it for yourself.
Frontline services deserve the best tools.

Request a demo

Frequently asked questions

Lizzie could help a lot of people. Why isn’t she free?

Lizzie is free for social workers and those who work in charities. For everyone else, we have to charge to keep the lights on.

How do you maintain the privacy of victims and perpetrators?

Each client relationship involves two servers. The first supports data collected by our clients. The second is managed by Frontline receives survey responses that allow us to train the model. Frontline’s server never receives user identifiable responses.

Where did you get your training data?

One of the world’s largest research agencies – YouGov. With their support we built a nationally representative panel of 7400 Germans. We check in with our panel every quarter, tracking their experiences of abuse – as victims, perpetrators and even bystanders.

How regularly is Lizzie updated?

This depends on the client and their agreement with Frontline. But updates can range from every quarter to a year.

Why isn’t Lizzie trained using police or healthcare data?

Using either police or healthcare data to build Lizzie would make her less accurate. We conducted research which showed that different types of people approach different types of services for help. Therefore, building Lizzie using police information would make her less accurate in healthcare settings, and vice versa.

Lizzie can also be used with perpetrators – why?

At Frontline, we believe the conversation needs to be less about “why didn’t the victim leave” and more about “why didn’t the perpetrator stop!” To get there we are building tools that help us understand more about perpetrators.

Do you take the gendered approach to domestic violence?

Yes. We believe domestic violence is a crime that acutely and disproportionately affects women.

The “100” in your website name, what does it mean?

We want to live in a society where domestic abuse is identified by a member of frontline services within the first 100 days.